Joanna McDwyer – Visual identity and website

THE BRIEF

Joanna McDwyer is an independent, qualified coach. She works, as a sounding board, with senior executives on sensitive leadership issues, performance and career management. Joanna didn’t have a website or brand identity before working with us. She came to us intending to create a timeless, elegant identity and website as she launched her business.

THE DESIGN

We worked with Joanna to ensure all the brand elements aligned with her vision. They include a logotype, colour theme, typography, and bespoke graphics. We’ve created a minimal brand style reflecting her goal to create a calm and welcoming space. It includes a warm, sophisticated colour palette and a pared-down logo. We then used all the branding assets to build a website. We designed correspondence materials and report templates to complete the brand package.