Burning Soul – Visual identity and online store

THE BRIEF

Burning Soul commissioned us to design a brand identity and online store for their candle company. The company makes elegant candles in South London, fuelled by a passion for community, sustainability, and quality. Burning Soul recycles empty wine and beer bottles to use as their containers. This is their starting point on the way to making beautiful candles.

THE DESIGN

Founded by a musician, the brand takes inspiration from Classic Soul music. We created a colour palette with muted tones, dark packaging and stylish label design. Finally, we designed an online store in Squarespace to complete the brand package.

Photography: Walter Finch and Liv Bedford, courtesy of Burning Soul

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Joanna McDwyer

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