Quill London, primary logo in black on nude background.
Quill London, secondary logo in black on nude background.
Quill London, secondary logo in white on peach background.
Quill London Stationery collection.
Quill London, white paper shopping bags with branding.
Quill London, website with branding.
Quill London, Thank You note.
Quill London mood board with products and colour palette.

Quill London – Art Direction and brand design

Luxury stationery boutique Quill asked us to create a visual identity, building on the brand's particular aesthetic. The new design needed to reflect the very best in stylish, contemporary stationery. It also needed to communicate the specialist knowledge, experience and skills Quill offer with their Modern Calligraphy design service and workshops.

Focusing on craftsmanship and quality paper, we created a minimal visual language using two complementary typefaces throughout. Supported by the owner, Lucy Edmonds’s calligraphy in gold and black foil blocking as well as litho print, on a range of G.F. Smith papers in subtle colours. The branding is also applied to their own brand product range.

Product photography courtesy of Quill, Hay and MMCo. Studio

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