Madness – Past Present Future, campaign design

THE DESIGN

Art Direction and design of the Past Present Future campaign for Madness, in collaboration with illustrator Ian Wright. We created a visual identity with references to the band’s past – taking inspiration from archive material – using techniques of the time. (Many of the items were produced on a photocopier). The campaign includes a campaign logo, digital assets, a series of six billboards in Camden Town featuring slogans, song titles and messages, films, and a tabloid newspaper concert programme.

Billboard photography: Liv Bedford and MMCo. Studio