Arts & Parts – Visual identity and website
The Brief
Arts & Parts commissioned us to design a brand identity and website for their new business. The company creates, produces and brokers creative art projects of all kinds – with a particular emphasis on music and interdisciplinary work. They didn’t have a brand identity or website before working with us.
The Design
We worked with Arts & Parts to develop a subtle, flexible brand identity. This flexibility was born out of the choice of a minimalist design that could represent and work with their wide range of projects. We designed a primary and secondary logo and created a colour palette with muted tones and accent colours. We added a sound wave as a graphic element reflecting their music-centred projects.
We brought all the branding assets together to build a website. We included a newsletter and social media templates. Finally, we designed correspondence materials and report templates to complete the brand package.
Images courtesy of Arts & Parts