Christopher Farr Cloth – Visual identity design
Having worked on the original identity for the Christopher Farr brand, Chris Farr asked us to create the visual identity for his textile company, Christopher Farr Cloth. We designed the Cloth logo, keeping the same name style to complement the original brand identity. We created a mark inspired by a fabric loom in motion.
Christopher Farr Cloth – textiles
The visual identity reflects the ethos of Christopher Farr textiles – with a commitment to the finest materials, traditional craftsmanship and collaborations with renowned artists and designers worldwide.
Photography: Yeshen Venema